Marketing Podcasts, Videos and Webcasts

Podcasts

• Branding and Marketing Your Practice:
  Learn all about the Accreditation Awareness Campaign by listening to Branding and Marketing Your Practice. This podcast defines branding and its importance to your veterinary practice, explains the why and how of the Accreditation Awareness Campaign, and details how you can help make this campaign a mutual success.

Videos

• Time Is Now Video

Webcasts

• Making the AAHA Brand Work for You
  AAHA members asked for a powerful marketing campaign to help pet owners understand the benefits of AAHA accreditation – and we listened. Now as we prepare to launch the largest awareness effort in Association history, you've accepted the challenge of becoming your practice's Accreditation Advocate. As an Advocate, you will play a vital role in seeing that your practice and team are ready for the campaign launch in 2010.
  
  Greg Connel, chairman of the Animal Care Practice Group for Fleishman-Hillard Communications will discuss the importance of accreditation branding and outline your role in driving the brand throughout your practice. Topics will include:
  
  
  • The benefits of effective branding
  • The advocate's role
  • The tools and support available to help you