Accreditation Awareness Campaign
What is the Accreditation Awareness Campaign?
Our research shows that pet owners care about accreditation, and that the new face of AAHA positively impacts their attitude toward accreditation. Our mission is massive, but simple. Educate consumers about what accreditation means to their pets, and watch the client base of accredited hospitals multiply. Click on the links below to learn more about the campaign and what you can do to help your practice leverage the new AAHA brand.
Puppy Bowl VI Sponsorship
Before the rambunctious rescue pups could compete in the ultimate showdown they received a clean bill of health from Dr. Elisa Mazzaferro, the official veterinarian of Puppy Bowl VI.Read more.
brandBUZZ
Marketing is not a four letter word! It's more than selling; it's telling .... your story. BrandBUZZ is an interactive blog, updated monthly with new posts about branding, marketing and advertising. Find out what all the BUZZ is about and learn how to get the most from the campaign! Read more.
Animal Planet Commercials
15-second and 30-second commercials will appear in a variety of Animal Planet's highly rated programming, airing 3,050 times for a total of 132.1 million impressions in the US and Canada. Read more.
Redesigned HealthyPet.com
We're completely revamping our consumer website to further educate the public about AAHA and the Standards of Accreditation, while providing you with a comprehensive and credible resource you can send pet owners to for more information. Read more.
Additional Resources
Access additional resources to help leverage the AAHA brand such as campaign FAQ's, handouts, press releases, discounts on apparel and more. Find out how AAHA is helping you take advantage of this campaign and what role you have as an AAHA member. Read more.
A portion of the royalties that AAHA receives from the AAHA Preferred Business Provider Programs will be applied to ongoing consumer awareness through the Accreditation Awareness Campaign.
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