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Day Two (Friday)
Day Three (Saturday)
Day Four (Sunday)
- Return to Top - Financial Management–Module 2
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5:00 – 7:00 p.m. |
Optional Session on Terminology Clarification |
5:00 – 7:00 p.m. |
Casual dinner |
7:30 – 8:30 a.m. |
Continental Breakfast |
8:30 – 10:00 a.m. |
Measuring Financial Performance |
10:00 – 10:15 a.m. |
Break |
10:15 a.m. – Noon |
Case Analysis: Phase 1, Getting Started |
Noon – 1:00 p.m. |
Lunch |
1:00 – 3:00 p.m. |
Evaluating Financial Performance |
3:00 – 3:15 p.m. |
Break |
3:15 – 4:00 p.m. |
Financial Planning |
4:00 – 5:30 p.m. |
Phase 2: Monthly Planning & Cash Flow Analysis |
5:30 – 6:30 p.m. |
Casual dinner |
| 6:30 – 8:00 p.m. | Working with your data |
7:30 – 8:30 .am. |
Continental Breakfast |
8:30 – 10:00 a.m. |
Performance and Incentives Case Discussion |
10:00 – 10:15 a.m. |
Break |
10:15 a.m. – Noon |
Using Financial Data to Make Operating Decisions |
Noon – 1:00 p.m. |
Lunch |
1:00 – 3:00 p.m. |
Phase 3: Operating Decisions & Profit |
3:00 – 3:15 p.m. |
Break |
3:15 – 5:30 p.m. |
Phase 4: Capital Investment Analysis |
5:30 – 7:00 p.m. |
Working dinner |
7:30 – 8:30 a.m. |
Continental Breakfast |
8:30 – 10:00 a.m. |
Valuation of Veterinary Practices |
10:00 – 10:15 a.m. |
Break |
10:15 a.m. – Noon |
Phase 5: Finding Out What Its Worth |
Noon – 1:00 p.m. |
Lunch |
1:00 – 2:00 p.m. |
Post Script |
- Return to Top -
7:00 – 10:00 p.m. |
(optional) Hospitality Suite, Union Club Hotel |
| 7:30 – 8:30 a.m. | Continental Breakfast |
8:30 – 10:00 a.m. |
What is Marketing? |
10:00 – 10:15 a.m. |
Break |
10:15 a.m. – Noon |
The Marketing of Professional Services |
Noon – 1:00 p.m. |
Lunch |
1:00 – 2:30 p.m. |
The Mission Statement and SWOT |
2:30 – 3:00 p.m. |
Break |
3:00 – 5:00 p.m. |
Market Research and Competitive Analysis |
| 5:00 – 6:00 p.m. | Casual Dinner |
| 7:30 – 8:30 a.m. | Continental Breakfast |
8:30 – 10:00 a.m. |
Setting Objectives and Product Strategy |
10:00 – 10:15 a.m. |
Break |
10:15 a.m. – Noon |
Pricing Strategies |
Noon – 1:00 p.m. |
Lunch |
1:00 – 3:00 p.m. |
Promotional Strategies |
3:00 – 3:15 p.m. |
Break |
3:15 – 5:00 p.m. |
Additional Considerations for Marketing Professional Services |
5:00 – 6:00 p.m. |
Casual dinner |
6:00 – 8:00 p.m. |
Evening Work Session: Case Study |
7:30 – 8:30 a.m. |
Continental Breakfast |
8:30 – 10:00 a.m. |
Creating Experiences |
10:00 – 10:15 a.m. |
Break |
10:15 a.m. – Noon |
Group Discussion |
Noon – 12:30 p.m. |
Working lunch |
12:30 – 2:00 p.m. |
Finishing the Plan and Putting it All Together |
- Return to Top -
| 5:00 – 6:00 p.m. | Program Check-in and Reception |
6:00 – 8:00 p.m. |
Keynote Address by Dr. John Albers Exec. Dir., AAHA and Module Overview, Team Structure |
| 7:30 – 8:30 a.m. | Continental Breakfast |
8:30 – 10:30 a.m. |
Synthesis of the Business Environment: Focus Groups |
10:30 – 10:45 a.m. |
Break |
10:45 a.m. – 12:30 p.m. |
Five Force Analysis and Key Success Factors |
12:30 – 2:00 p.m. |
Working Group Lunch |
2:00 – 2:45 p.m. |
Team Presentations |
2:45 – 3:15 p.m. |
Tools for Strategic Analysis |
3:15 – 4:15 p.m. |
Analysis of the "Team" Practice |
4:15 – 5:00 p.m. |
Team Presentations (Continued) |
5:00 – 6:15 p.m. |
Veterinary Franchise Concept (Video Conference) |
| 7:30 – 8:30 a.m. | Continental Breakfast |
8:30 – 9:30 a.m. |
Franchises, Chains, and Other New Competitive Responses |
9:30 – 9:45 a.m. |
Break |
9:45 – 10:45 a.m. |
Competitive Advantage in Health Care |
10:45 – 11:00 a.m. |
Break |
11:00 a.m. – Noon |
Focus on Issues |
Noon – 12:30 p.m. |
Select Issues |
12:30 – 1:30 p.m. |
Working Group Lunch |
1:30 – 5:00 p.m. |
Addressing an Issue as a Team |
5:00 – 7:15 p.m. |
End of series dinner and group picture |
| 7:30 – 8:30 a.m . | Continental Breakfast |
8:30 – 10:00 a.m. |
Implementing Change: A Practitioner's Viewpoint |
10:00 – 10:20 a.m. |
Break |
10:20 a.m. – Noon |
Team presentations |
Noon – 2:00 p.m. |
Working Group Lunch |
- Return to Top -