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Veterinary Management Institute - Agenda

VMI | Agenda | Faculty | Location & Hotel | Program Details | Brochure | Registration

Human Resources Management

Financial Management

Marketing Management

Strategic Thinking


Schedule subject to change. Please contact Cathy Garrison at Purdue University for scheduling questions.

Human Resource Management–Module 1
Series 19: completed

Series 20: August 27 – 30, 2009

Day One (Thursday)

5:00 – 5:30 p.m.

Hors d'oeuvre Reception and Program Check-In

5:30 – 6:45 p.m.

Orientation session

7:00 – 9:00 p.m.

Off campus dinner at The Trails

Day Two (Friday)

7:30 – 8:30 a.m.

Continental Breakfast

8:30 – 10:00 a.m.

Decision Making and Group Dynamics

10:00 – 10:30 a.m.

Break

10:30 a.m. – Noon

Decision Making and Group Dynamics

Noon – 1:00 p.m.

Lunch

1:00 – 2:30 p.m.

Managing Interpersonal Relationships

2:30 – 3:00 p.m.

Break

3:00 – 5:30 p.m.

Managing Interpersonal Relationships

5:30 – 6:30 p.m.

Casual dinner

Day Three (Saturday)

7:30 – 8:30 a.m.

Continental Breakfast

8:30 – 10:00 a.m.

Motivation

10:00 – 10:30 a.m.

Break

10:30 a.m. – Noon

Motivation

Noon – 1:00 p.m.

Lunch

1:00 – 2:30 p.m.

High-Commitment Management Systems

2:30 – 3:00 p.m.

Break

3:00 – 5:30 p.m.

Work Teams

5:30 – 6:30 p.m.

Casual dinner

6:30 – 8:00 p.m.

Optional Open Discussion

Day Four (Sunday)

7:30 – 8:30 a.m.

Continental Breakfast

8:30 – 10:00 a.m.

VMI Alumni Presentation

10:00 – 10:30 a.m.

Break

10:30 a.m. – Noon

Leadership

Noon – 1:00 p.m.

Lunch

1:00 – 2:00 p.m.

Leadership

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Financial Management–Module 2
Series 19: completed

Series 20: February 4 – 7, 2010

Day One (Thursday)

5:00 – 7:00 p.m.

Optional Session on Terminology Clarification

5:00 – 7:00 p.m.

Casual dinner

Day Two (Friday)

7:30 – 8:30 a.m.

Continental Breakfast

8:30 – 10:00 a.m.

Measuring Financial Performance

10:00 – 10:15 a.m.

Break

10:15 a.m. – Noon

Case Analysis: Phase 1, Getting Started

Noon – 1:00 p.m.

Lunch

1:00 – 3:00 p.m.

Evaluating Financial Performance

3:00 – 3:15 p.m.

Break

3:15 – 4:00 p.m.

Financial Planning

4:00 – 5:30 p.m.

Phase 2: Monthly Planning & Cash Flow Analysis

5:30 – 6:30 p.m.

Casual dinner

6:30 – 8:00 p.m. Working with your data

Day Three (Saturday)

7:30 – 8:30 .am.

Continental Breakfast

8:30 – 10:00 a.m.

Performance and Incentives Case Discussion

10:00 – 10:15 a.m.

Break

10:15 a.m. – Noon

Using Financial Data to Make Operating Decisions

Noon – 1:00 p.m.

Lunch

1:00 – 3:00 p.m.

Phase 3: Operating Decisions & Profit

3:00 – 3:15 p.m.

Break

3:15 – 5:30 p.m.

Phase 4: Capital Investment Analysis

5:30 – 7:00 p.m.

Working dinner

Day Four (Sunday)

7:30 – 8:30 a.m.

Continental Breakfast

8:30 – 10:00 a.m.

Valuation of Veterinary Practices

10:00 – 10:15 a.m.

Break

10:15 a.m. – Noon

Phase 5: Finding Out What Its Worth

Noon – 1:00 p.m.

Lunch

1:00 – 2:00 p.m.

Post Script

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Marketing Management–Module 3

Series 19: October 30 – November 1, 2009
Series 20: November 19 – 21, 2010

Day One (Thursday)

7:00 – 10:00 p.m.

(optional) Hospitality Suite, Union Club Hotel

Day Two (Friday)

7:30 – 8:30 a.m.

Continental Breakfast

8:30 – 10:00 a.m.

What is Marketing?

10:00 – 10:15 a.m.

Break

10:15 a.m. – Noon

The Marketing of Professional Services

Noon – 1:00 p.m.

Lunch

1:00 – 2:30 p.m.

The Mission Statement and SWOT

2:30 – 3:00 p.m.

Break

3:00 – 5:00 p.m.

Market Research and Competitive Analysis

5:00 – 6:00 p.m. Casual Dinner

Day Three (Saturday)

7:30 – 8:30 a.m.

Continental Breakfast

8:30 – 10:00 a.m.

Setting Objectives and Product Strategy

10:00 – 10:15 a.m.

Break

10:15 a.m. – Noon

Pricing Strategies

Noon – 1:00 p.m.

Lunch

1:00 – 3:00 p.m.

Promotional Strategies

3:00 – 3:15 p.m.

Break

3:15 – 5:00 p.m.

Additional Considerations for Marketing Professional Services

5:00 – 6:00 p.m.

Casual dinner

6:00 – 8:00 p.m.

Evening Work Session: Case Study

Day Four (Sunday)

7:30 – 8:30 a.m.

Continental Breakfast

8:30 – 10:00 a.m.

Creating Experiences

10:00 – 10:15 a.m.

Break

10:15 a.m. – Noon

Group Discussion

Noon – 12:30 p.m.

Working lunch

12:30 – 2:00 p.m.

Finishing the Plan and Putting it All Together

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Strategic Thinking–Module 4

Series 19: February 25-28, 2010
Series 20: February 24 – 27, 2011

Day One (Thursday)

5:00 – 6:00 p.m.

Program Check-in and Reception

6:00 – 8:00 p.m.

Keynote Address by Dr. John Albers Exec. Dir., AAHA and Module Overview, Team Structure

Day Two (Friday)

7:30 – 8:30 a.m.

Continental Breakfast

8:30 – 10:30 a.m.

Synthesis of the Business Environment: Focus Groups

10:30 – 10:45 a.m.

Break

10:45 a.m. – 12:30 p.m.

Five Force Analysis and Key Success Factors

12:30 – 2:00 p.m.

Working Group Lunch

2:00 – 2:45 p.m.

Team Presentations

2:45 – 3:15 p.m.

Tools for Strategic Analysis

3:15 – 4:15 p.m.

Analysis of the "Team" Practice

4:15 – 5:00 p.m.

Team Presentations (Continued)

5:00 – 6:15 p.m.

Veterinary Franchise Concept (Video Conference)

Day Three (Saturday)

7:30 – 8:30 a.m.

Continental Breakfast

8:30 – 9:30 a.m.

Franchises, Chains, and Other New Competitive Responses

9:30 – 9:45 a.m.

Break

9:45 – 10:45 a.m.

Competitive Advantage in Health Care

10:45 – 11:00 a.m.

Break

11:00 a.m. – Noon

Focus on Issues

Noon – 12:30 p.m.

Select Issues

12:30 – 1:30 p.m.

Working Group Lunch

1:30 – 5:00 p.m.

Addressing an Issue as a Team

5:00 – 7:15 p.m.

End of series dinner and group picture

Day Four (Sunday)

7:30 – 8:30 a.m .

Continental Breakfast

8:30 – 10:00 a.m.

Implementing Change: A Practitioner's Viewpoint

10:00 – 10:20 a.m.

Break

10:20 a.m. – Noon

Team presentations

Noon – 2:00 p.m.

Working Group Lunch

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