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Veterinary Management Institute - Program Details

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Each series offers the same courses; choose a series offering dates that fit your schedule. The four module program is designed to be completed in two years. AAHA strongly recommends that students take all four modules within the same series to ensure the greatest benefit from the unique networking experience that VMI offers.

 

Series 20

Series 21

Module 1

Human Resources

Aug. 27–30, 2009
(completed)
Oct. 21–24, 2010
Module 2

Financial Management

Feb. 4–7, 2010
(completed)
Feb. 18–20, 2011
Module 3

Marketing Management

Nov. 18–21, 2010 Oct. 13–Oct. 16, 2011
Module 4

Strategic Thinking*

Feb. 24–27, 2011 Feb. 9–12, 2012

*You must complete two other modules before enrolling in the Strategic Thinking capstone course.

Please check dates with AAHA prior to making travel arrangements in the event there is a schedule change.

Purdue University will post pre-session reading materials and assignments online approximately six weeks prior to each module. A mailed print version is available upon request. Participants should anticipate evening group study and case preparation assignments.

Human Resource Management

  • Lead, motivate and encourage your staff to actively participate in the success of your practice
  • Hire the right employees for your practice and improve retention
  • Improve communication with colleagues and clients
  • Enhance practice productivity and profitability
  • Human Resource course agenda
VIDEO: More on HR
VIDEO: More on HR

Financial Management

  • Make effective financial decisions for your practice
  • Gain a working understanding of financial and managerial accounting
  • Set meaningful financial goals and measure performance
  • Create value in your practice to continue growth and success
  • Financial Management course agenda
VIDEO: More on Finance
VIDEO: More on Finance

Marketing Management

  • Maximize your marketing dollars by targeting the audience you can best serve
  • Understand the buying behavior of your clients
  • Evaluate your practice's mission and objectives
  • Accurately evaluate the success of your marketing efforts
  • Receive valuable demographic information relevant to your practice
  • Marketing Management course agenda
VIDEO: More on Marketing
VIDEO: More on Marketing

Strategic Thinking

  • Develop a strategic planning tool kit tailored to your practice
  • Discover how internal and external factors affect your practice
  • Learn best practices for handling competition
  • Gain insight into how colleagues solve challenges similar to your own
  • Integrate your goals, strengths and weaknesses
  • Define your strategy for success
  • Analyze your competition and current trends in the industry
  • Ask panels of pet owners and veterinary students (future employees) what want they want and expect from you
  • Strategic Thinking course agenda
 

CVPM Designation
Although we provide the CEs needed for the Veterinary Practice Manager (CVPM) certification, VMI is a "certificate" rather than a "certification" program. To obtain CVPM certification, you must complete an application and pass a written exam. To find out how to obtain a Certified Veterinary Practice Manager (CVPM) designation, contact the Veterinary Hospital Managers Association (VHMA).

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