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Veterinary Management School

April 30 - May 3, 2014

Who Should Attend

Have you been a member of a practice team previously and recently begun managing? Or are you moving into the veterinary profession from another management role? VMS is for you. It was designed specifically for the needs of new managers.

What You’ll Learn

VMS offers a specialized curriculum that includes seven core areas:

Your Registration Includes

  • Four complete days of management CE
  • 28 hours of instruction and CE credit
  • All course materials and printed proceedings
  • Continental breakfasts and refreshment breaks each day
  • Networking lunches each day
  • Certificate of completion

Learning Objectives

Behavioral Styles and Communication (DiSC)
Jody Witmer


This workshop uses the DiSC behavior style framework to help participants understand some of the most important aspects of team effectiveness and communication. It provides a foundation for participants to better understand themselves and their team members.

Participants learn to recognize the characteristics of each DiSC style and understand their unique preferences of each style. They also learn to adjust their communication to meet the needs and styles of those around them.

You will learn a series of interactive and experiential activities designed to help participants:

  • Understand themselves and others through the DiSC model
  • Appreciate the communication preferences of different people
  • Build strategies to adapt their behaviors for more effective communication

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Jody Witmer

Increase Your Bottom Line
David McCormick


This session will focus on business accounting and financial issues that form the foundation for effectively managing a practice. The emphasis is on practical application and use of the information to increase the bottom line.

You will learn:

  • Basic financial statements and the wealth of management information they provide
  • Key financial and operational elements to monitor so you can stay on top of your practice
  • What it means to be a fixed cost business, and using this to your advantage

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David McCormick

Marketing Management in Veterinary Practice
Wendy S. Myers


As a veterinary practice manager, you will face the challenge of how to build the brand identity of your practice and attract and keep clients coming through the door. This course will help you make smart, practical choices on pricing, advertising, signage, social media, cause marketing, public relations and more to ensure the best return on your marketing dollars.

You will learn how to:

  • Implement a strategic mix of internal and external techniques to build your brand and drive revenue
  • Evaluate marketing options and make smart choices for your practice using a step-by-step approach
  • Understand the impacts of pricing and discounting on brand positioning and your bottom line

Employee Recruitment and Retention

Wendy S. Myers

Getting the right people on the bus is critical! This session outlines a step-by-step approach to finding the best employees for your practice. Employee motivation and retention begin with alignment between the employees’ goals and the goals of the practice. Using the right tools, setting clear expectations, and consistently providing rewards and punishment that support your goals will get you there!

You will learn how to:

  • Identify the skills and knowledge needed for success in the position
  • Use performance-based questions to gain insight in interviews (and what questions not to ask!)
  • Utilize skills testing and other techniques to assess skill level and fit
  • Set clear expectations to create an environment that fosters commitment and best effort from employees
  • Use discipline/rewards effectively
  • Evaluate performance and utilize disciplinary tools to ensure fairness and fit

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Wendy S. Myers

Making Cents of Your Inventory
Mary Brookings, RVT, CPhT
Speaker Sponsored by AAHA MARKETLink/MWI


With the economy making daily headlines it is important for you to find ways to be more efficient with your finances. One understated asset in all veterinary clinics is inventory. Inventory has been identified in several economic studies as the second largest expense in a veterinary practice, second only to the cost of human resources. Inventory items are a practice asset and should be managed as critically and diligently as cash on-hand. The ability to manage inventory will improve your cash flow and profitability. This session strives to provide the information needed to effectively manage your inventory and the tools necessary to implement this knowledge in your clinic.

You will learn how to:

  • Create an inventory management strategy that utilizes personnel, time management, organization and technology
  • Control inventory to minimize expenses
  • Utilize tools within your practice to improve accountability of inventory
  • Develop a physical inventory count system to better track your inventory
  • Get everyone in the practice invested in the importance of inventory control
  • Differentiate between profit margin and product markup when selling inventory
  • Develop a merchandising strategy for better product placement and marketing

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Mary Brookings, RVT, CPhT

What Every Practice Manager Needs to Know About Medical Records
Deanne Bonner, RVT, CVPM


Record keeping has a significant impact on your workflow, productivity and profitability. Medical records are the written legal proof of the quality of care being practiced. In addition, they reflect the quality of medicine your practice provides, and require more information as medical care becomes more sophisticated.

You will learn:

  • How templates and forms can streamline workflow, ensure accuracy and help maintain hospital protocols and standards
  • How medical records improve compliance, ensure consistency of care and reduce liability risk
  • Why team members (including doctors) must be trained to keep good records
  • The benefits and drawbacks of paperless recordkeeping

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Deanne Bonner, RVT, CVPM

Employment Law
William E. Walters, JD


This session will not only serve as a primer on the basics of employment law, it will provide you with advice on how to protect your practice.

You will learn:

  • Basic legal concepts including litigation, contracts, statutes and damages
  • How to identify risk areas associated with hiring, managing and terminating employees, including discrimination, sexual harassment, pregnancy and drug testing
  • How to develop risk management and prevention systems in your practice, including checklists of questions to ask (and NOT ask) and ways to avoid lawsuits
  • A general understanding of federal laws and state laws that apply to the employment relationship, including anti-discrimination laws, wage and hour law (including comp-time issues and the independent contractor relationship)
  • Updates on developing areas of law concerning employees

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William E. Walters, JD

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